Beautiful Design
Lately, I've been engrossed in a book titled "Design is Storytelling" by Ellen Lupton. The book delves into the concept that good design mirrors effective storytelling, breathing life into ideas. I feel compelled to mention it because it has transformed my perspective on the components of captivating design.
Design transcends mere aesthetics; it encompasses profound layers. It's not confined to a visually appealing logo or a catchy typeface. Instead, beautiful design is akin to a narrative, serving a purpose and eliciting emotions. Beyond that, it takes root in our consciousness, kindling a spark within us, propelling us as designers to encapsulate the same essence in our creations.
Below, I've included a selection of vector illustrations that, to me, embody the essence of beauty in design.
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Patrick's Shelter
https://www.behance.net/gallery/125631537/Shelters?tracking_source=search_projects|vector+illustration+art
"Patrick's Shelter" encapsulates all the elements discussed above. Beyond its skillful execution, the design sheds light on prevalent mental struggles individuals face daily. Upon viewing the image, one can discern that Patrick finds himself in an unsettling environment – a room cloaked in mushrooms, eyeballs peering, and alcohol bottles strewn about. This visual serves as a metaphor for the psychological confinement we often construct.
Although Patrick's expression is marked by concern, he is attempting to rise above his mental entrapment, engaging in meditation, likely as a means to transcend this psychological ordeal. The artwork thoughtfully conveys the dichotomy between his troubled countenance and his proactive pursuit of relief, creating a poignant narrative that resonates with those familiar with the battle against inner turmoil.
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Procreate Magic Shapes Pack
https://www.behance.net/gallery/174799957/Procreate-Magic-Shapes?tracking_source=search_projects|vector+illustration+art
"Procreate Magic Shapes" exemplifies the fusion of captivating storytelling and effective advertising. Advertising goes beyond mere communication; it entices and engages its audience. In this instance, the brush set's creator adeptly selects illustrations that resonate with the potential creations of the target audience. This approach not only captures the essence of the intended illustrations but also employs subtle, watered-down soft pastels to convey the underlying message. The result is a harmonious encapsulation of both the imagery and the promotional intent, culminating in a compelling visual narrative that resonates with the viewer's creative aspirations.
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Aldi - Galician Iconography
https://www.behance.net/gallery/133067251/Aldi-Galician-iconography?tracking_source=search_projects|vector+illustration+art
"Aldi - Galician Iconography" comprises a series of illustrations centered around Galician iconography, created for the ALDI campaign marking its entrance into Galicia, Spain. In this collection, the designer, Carlos, masterfully imbues each grocery store product with a distinct Galician essence. The design, while minimalistic and contemporary, harmoniously encapsulates the rich Galician culture at its heart. This array of illustrations not only splendidly showcases their heritage but also weaves an illustrative narrative that delves into the essence of the Galician identity. Carlos adeptly marries the campaign's promotional objectives with a nuanced portrayal of the people and their origins, resulting in a visually compelling fusion of aesthetics and cultural storytelling.
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Design is Storytelling
https://shop.posterhouse.org/design-is-storytelling.html?gclid=CjwKCAjw8symBhAqEiwAaTA__MGp5eG3vVpFwAkc-tc8xYbg8Pcrmw8V3uBWbhen6-MEo_b4gO7hgRoCjaMQAvD_BwE
